Celebrities have had a huge influence on what people want, and how brands sell it across the world. Powerhouses such as Rihanna, Harry Styles and Zendaya have the ability to both embody a fresh aesthetic that defines an entire collection or seasonal trend. And the instant effect it has on fans due to the social media platforms which are ubiquitous now means people can begin to act like their favorite stars straight away. If a celebrity is spotted in an outfit, it can easily spike searches and sales for similar items — setting off a domino effect throughout the fashion chain. Recent collaborations between celebrities and designers have blurred the lines even further, bringing high fashion to street wear by making rare styles more available. Celebrities are now promoting sustainability and inclusivity, coaxing brands to become increasingly ethical. Their influencing behaviors on a global scale help shape consumer preferences as well as productivity, alongside their role in defining fashion trends daresay makes it not just important but an unavoidable form of power within the industry.
The Influence of Celebrity Style on Global Fashion Trends
